Vision :

Supporting young singing talents and directing them to the cause of Jerusalem as a matter of singing for adoption

the message:

Gathering youthful artistic energies and refining their activities and talents in a lyrical program that uses purposeful and committed art in the service of defending Jerusalem and Palestine through speech and festival and to create a permanent youth movement for the Palestinian cause and the fateful issues of the nation

Target :

Bringing together the artistic energies of music, singing and technology in an integrated music program to form an artistic academy that takes its role in making the stars of purposeful art that adopts the issues of the nation, foremost of which is the issue of Palestine